Shop America Alliance Membership Services

Shop America's Mission is to promote Shopping, Dining and Cultural Travel as the top tourism activities.

Shop America Alliance Membership is open to all shopping centers, outlets, retailers, restaurants, brands, downtowns/associations and destinations actively engaged in travel marketing.

Cultural & Heritage organizations and destinations are invited to join SAA's partner organization, the U.S. Cultural & Heritage Tourism Marketing Council, details at uscht.com and theculturaltraveler.com.

TOP TEN MEMBERSHIP BENEFITS

1. ONLINE MARKETING
   Each Shop America Alliance member has their own dedicated web page at ShopAmericaTours.com to promote their tourism marketing and PR including overview, list of stores, restaurants, events, photos, logos, links to packages, AAA and Visa Signature partnerships. Links to member's web site and Facebook page. Google maps. ShopAmericaTours.com generates viewers from more than 150 countries and attracts both consumers and the travel trade. In addition, each member can be featured on Shop America's mobi site and Facebook. Free member benefit
2. SHOP AMERICA TOURS PACKAGING & MARKETING
   Shop America Tours develops and markets commissionable shopping tours, generating revenue for SAA members as well as extensive exposure on major travel web sites. Shop America Tours are sold at shopamericatours.com and via more than 40 travel partners including Mark International, Southwest Vacations, Funjet, Gray Line, Expedia, Orbitz, Travelocity, Viator, GTA, VacationsMadeEasy.com, hotel web sites and DiscoverAmerica.com. Free member benefit
3. SHOP AMERICA MAGAZINE REACHES DOMESTIC AND INTERNATIONAL CONSUMERS AND TRAVEL TRADE
   Shop America magazine, circulation of 100,000-plus, is published each Spring and Fall, showcasing SAA members with consumer focused editorial and advertising. Shop America magazine is the only national shopping tourism magazine in North America and it is distributed in partnership with leading AAA/CAA Clubs and Essentially America in the UK and Mexico, Swishy Magazine in Latin America as well as at major travel trade events including Pow Wow. All SAA Members enjoy a free listings and a 10% discount on advertising in Shop America Magazine. View the digital version online at ShopAmericaTours.com. Cost: Full page ads as low as $4850 net; PR and Listings Free member benefit
4. SHOP AMERICA TOURISM CONFERENCE AND SASI AWARDS
   Shop America's Conference is held each January to provide executive level education and networking opportunities for retail and tourism professionals. Shop America Salutes Innovation and honors marketing excellent through the Global SASI Awards and Shopping Tourism Person of the Year at the annual Conference. SASI Awards entries are free and easy. SAA members enjoy a discounted delegate fee and access to all presentations online. The Shop America Tourism Conference is merging with the Cultural & Heritage Tourism Alliance and the US Cultural & Heritage Tourism Marketing Council in partnership with California Travel & Tourism Commission to present the ONE TRAVEL CONFERENCE, focused on Shopping, Dining and Cultural-Heritage Tourism, January 16-19, 2011 in Pasadena, California. Cost: SAA member early registration: $495.
5. AAA & VISA SIGNATURE PARTNERSHIPS
   Shop America members can reach millions of AAA/CAA club members and Visa Signature Cardholders through our exclusive Show Your Card & program that rewards visitors with discounts at participating SAA member locations. AAA and Visa market these programs online, through IPhone Apps and through Visa Signature radio campaigns in select markets. This is an optional program for SAA members. Free member benefit
6. TOURISM MARKETING AT TRAVEL TRADE EVENTS
   Shop America Alliance promotes global awareness of the important economic impact of Shopping Tourism and specific SAA member programs by participating in more than 12 major Travel Trade Events and sales missions annually including International Pow Wow, La Cumbre, Expo Vacaciones, World Travel Market, AAA Conference, Gray Line Conference, Go West Summit, UK Sales Mission, ITB, ONE Travel Conference and more with member co-op opportunities at selected events. Trade show leads are available to SAA members upon request. All SAA members are invited to attend Shop America's Pow Wow reception each year. Cost: Co-op booth share fees vary based on shows; Reception and Leads Free member benefits.
7. SHOP AMERICA PR SERVICES
   Shop America develops and distributes its official media kit each year at Pow Wow, featuring news and photos from all participating SAA members. These releases are also posted online at ShopAmericaTours.com. In addition, there are PR opportunities and special features developed throughout the year to showcase SAA members in the media. SAA's international and domestic media lists are available to members. Free member benefit
8. TOURISM RESEARCH, MEDIA & TRENDS REPORTS
   SAA monitors and reports on tourism trends and Shopping Tourism developments via ongoing member communications and DIRECTIONS E-newsletter. SAA is a source for media information on Shopping Tourism and frequently refers media to SAA members. SAA also publishes Tourism White Papers in partnership with the Museum Store Association and research studies including the International Shopper Traveler study. All SAA White Papers and Research Reports available to SAA Members. Free member benefit
9. EDUCATION, COUNSEL, RECOMMENDED RESOURCES
   Shop America Alliance offers ongoing education by providing speakers on Shopping and Cultural Tourism, participating in major tourism meetings and providing tourism counsel to SAA members upon request. The Shop America Scholarship, presented in partnership with the Destination & Travel Foundation, benefits deserving undergrad students in a tourism or hospitalities studies program and Junior Achievement educational outreach. SAA's list of Recommended Resources includes consultants, agencies and travel experts who can enhance your tourism marketing programs. Cost: no speaker fees, reimbursement of travel expenses. Free counsel and contacts referrals.
10. TOURISM PARTNERSHIPS & CONTACTS
    The travel business is built on relationships. Shop America Alliance develops and manages marketing partnerships with leading travel firms and organizations worldwide and provides SAA members with leads, contacts and new opportunities for business development. SAA maintains international and domestic tour operator and travel media databases available to SAA members. Shop America Alliance is an active member of US Travel Association (serving on the Board of Directors/Executive Committee), National Tour Association, VISIT FLORIDA, Shop California, Visit USA Committee UK, Luxury Marketing Council, International Culinary Tourism Association, Southeast Tourism Association and the US Cultural & Heritage Tourism Marketing Council, representing all SAA partners and providing industry leadership. Free member benefit.

SHOP AMERICA EXECUTIVE COMMITTEE
Shop America Alliance LLC is a privately held travel trade organization co-founded in 1999 by its President and CEO Rosemary McCormick.

All programs and policies are member directed and are reviewed and approved by SAA’s Executive Committee:

• Kathy Anderson, AZ Travel Marketing
• Susan Wilcox, California Travel & Tourism Commission/Shop California
• Jean Guinup, Chelsea Premium Outlets
• Pat Lee, Pat Lee & Associates/Cherry Creek Shopping Center
• Carolyn Feimster, CJF Marketing International
• Anita Boeker, Craig Realty Group
• Susan Houck, General Growth Properties
• Art Jimenez, Las Vegas CVA/Shop Las Vegas
• Kate Birchler, Macerich
• Kristen Esposito, Macy’s
• Beverly Barsook, Museum Store Association
• Christine Szalay, NorthPark Center
• Nancy Hahn-Bono, Orlando/Orange County CVB/Shop Orlando
• Rosemary McCormick, Shop America Alliance
• Werner Escher, South Coast Plaza
• Julie Chase, Texas Tourism/Shop Texas
• Sheila Armstrong, US Cultural & Heritage Tourism Marketing Council
• Eileen Forrow, VISIT FLORIDA/Shop Florida